Use Image Optimizer For Better Loading Speed & SEO Benefits

Are you losing potential customers because your website is taking longer to load, especially images? This is happening with many websites and blogs. There are many workouts available, but today I will discuss Online Image Optimizer or Online Image Compressor service which can help you improve your website loading speed.

One misconception is prevailing among website owners, particularly among those who are not from a technical background, ‘They think, if we upload high resolution and bigger size images on a website or blog then only it will look good!’

Well, to an extent this belief is erroneous.

The moment you add a bigger size image to the webpage the immediate impact you can notice is on the website loading speed. So What is the solution? The answer is  Online Image Optimizer Services.

There are many online image optimizer services available. All of them can help you optimize images for web but I recommend ShortPixel, simply the best way to optimize images for the web.

ShortPixel An Online Image Optimizer & WP Plugin

Short pixel is available in the online version as well as in plugin format. Both variants help you compress image without affecting the quality a much.

If you are running an image-centric website then you can optimize your images before uploading. Visit ShortPixel now to optimize your images.

If you are having a blog or website running on WordPress you can install the ShortPixel plugin. In your trial run only you will say ShortPixel is the best WordPress image optimizer Plugin as it automatically optimizes your images and reduces thumbnails as well. The image which you have uploaded on WordPress automatically gets converted to many sizes by WordPress for various purposes.

Benefits of Online Image Optimizer

When you use ShortPixel Image Optimizer or Image Compressor you get many benefits without sacrificing much on the quality of images. Let’s explore the major benefits of compressed images one by one.

Loading Speed & SEO

The core benefit is loading speed. These days customers don’t like to wait. If a website page doesn’t load within 4 seconds many customers abandon surfing that particular website. This means slow load speed can affect conversion adversely. One test results revealed, Amazon would lose $1.6 Billion every year if they slowed loading speed just by one second!

If you are an e-commerce business, you need to upload multiple images of products you are selling through your website. In this scenario loading speed of images becomes even more critical as slow speed literally kills conversion. So it is advisable, all online businesses use ShortPixel to compress images on their website which can help in increasing loading speed.

This increased speed also favours SERPs. Along with other parameters such as right image, right file name and proper alt text, if a website image is optimized for size, it increases chances of appearing in Search Engine Result Pages. Google considers speed as one of the new signals in ranking search results! However, at this moment speed is not carrying as much weight as the relevance of a page, but in future importance of speed signal will be high, at least I believe so.

Benefit in Bandwidth

Normally higher the bandwidth better the speed and connectivity. But most website hosting service providers offer monthly fixed bandwidth such as 1GB, 2GB, 5GB, etc. Let’s say you are having 2GB bandwidth. This simply means maximum 2GB data can be transferred between your website and computers connected to it in a month.

Let’s imagine, you are having a one-page website with 2GB bandwidth. The size of that page is 3MB. You have uploaded 3 images on this page, each of 1MB. In the simple calculation, this means around 666 visitors are required to use 100% bandwidth.

Now let’s say you use ShortPixel to reduce image size. You could only optimize website image size by 40%, that means each 1MB image is now 0.6MB image. That reduces your website page size to 1.8MB from 3MB. That further means now you need around 1,111 website visitors to use your complete bandwidth. 445 new visitors can be accommodated in the same bandwidth if you optimize website images.

Just to draw your attention, with ShortPixel people have achieved an image optimization rate of 60% and 80% as well!

Saving Disk Space

Broadly disk space to bandwidth ratio is 1:10. This means if you are having 200MB disk space you are likely to have 2GB bandwidth. As per the above example, without using an online image compressor you can roughly store 200 images of 1MB. But by using ShortPixel Image Optimizer and assuming 40% compression rate you can store approximately 333 images, i.e. 66.5% savings on disk space. That’s a great reason to use ShortPixel.

Conclusion

These above-mentioned benefits of ShortPixel Image Optimizer can save you money on hosting space and bandwidth. At the same time, it will result in an extremely good experience for your website visitors. If you use WordPress Plugin, you can focus on writing and other aspects of your website while auto size optimization will be taken care by ShortPixel.

Let’s Click here and upload any of the images from your website. Check what image optimization rate you get. Share your opinion and optimization rate in the comments below.