How To Use Facebook Cover Video For Marketing

So, do you have a Facebook Page for your brand or business? If the answer is yes, then you have got an amazing opportunity to engage your audience with this new feature, Facebook Cover Video. Yes, now you can add a Cover Video to your Facebook brand page.

Till the time, you were sharing important news or announcement or key points through your Facebook Cover Page. Now it’s time to enhance your Facebook marketing with this newly rolled out feature.

Why use Facebook Cover Video

Videos are the things of an hour! Yes, videos catch more eyeballs. Moving images in comparison of still images catch more attention. If your video can hold attention just for 3 seconds, it increases your chances of retaining an audience for the full video view. Further, Facebook Cover Video being an absolutely new feature, it will render better user experience.

Reason 01: Visually the biggest space on Facebook Platform

Facebook Cover is visually the biggest space on Facebook Platform. More space means more flexibility to play with various design and message elements. Now, if you add a Facebook Cover Video in that space it will be just the icing on the cake.

Reason 02: Strategic location to get noticed

The Facebook cover is placed at a strategically important location, i.e. top of the Facebook Page. This makes it more noticeable. The first thing a new visitor to your Facebook Page likely to notice is your Facebook Cover Page Image. This image helps him form a perception of your brand or business. Now imagine, you are running a video there! For sure, you will not go unnoticed.

Reason 03: You get 20 to 90 seconds time

Most TV commercial on the satellite channels is about 10 seconds, 15 seconds, 20 seconds or 30 seconds. Well, Facebook Cover Video offers you a length of 20 to 90 seconds. It’s a pretty good length. You can communicate various stories in this duration. It is kind of Facebook is offering you a prime-time slot that too free!

Have a look at the Facebook Cover Video

We have updated one of our clients Facebook Page with Facebook Cover Video. Have a look how it looks like?

How to add Facebook Cover Video?

Let’s get ready to update your Facebook Cover Page with Video instead of a static image. You will need a video of minimum 20 second or maximum 90 seconds. But any random video will not do. There is a size specification. Facebook Cover Video needs to be at least 820 x 312 pixels. However, the recommended size of the Facebook Cover Video is 820 x 462 pixels.

Now click on top left corner Change Cover button. Select the video and upload. Before publishing, you will have an option to reposition your video, if you have created a video in recommended size. After re-positioning click “Publish” and your Facebook Cover Image changes to Facebook Cover Video.

Now your Facebook Page visitors will see a video!

These videos are autoplay. But if you have a voice or music in your video, visitors need to take one more step. Visitors need to bring their mouse cursor over this video to see a sound button in the right-hand bottom corner. With this button, visitors will be able to control sound.

All your Facebook Cover Videos can be found on Video Tab. There you will see the head as Cover Videos. Each Facebook Cover Videos are visible with details such as when the video was updated and how many views the video has got.

What to communicate with the Facebook Cover Video?

Facebook Cover Video brings in lots of marketing opportunities. There are ample of things now you will be able to do with this new feature. For example, You can create a video for your upcoming event and make it visible to all visitors of the Facebook Page. You can have a product features and benefits video. If you are running a bricks and mortar store or restaurant you can showcase the interior in this video. If you are an institute you can feature key employee, tutor, instructor, teacher, professors, etc. in the Facebook Cover Video. Well, these only some of the possibilities, depending on the nature of your business many other things can be done.

I hope this small guide will help you in your Facebook Marketing. However, if you stuck anywhere leave me a comment, I will try my best to guide you. If you need professional Facebook Cover Video for your Facebook Page contact Crowd Multiplier.