Facebook Marketing is the phenomena these days. All age, profession, interest, job title people are there on Facebook. This fact pulls brands and businesses on Facebook. But, many marketers are making these common mistakes in their Facebook Marketing plan. Are you one of them? Let’s check.
Using Personal Profile for Facebook Marketing instead of Brand Page
There is a difference between Personal Profile and Facebook Page or Brand Page. In brief, you can say Personal Profiles are for humans to connect with their friends, family members, and acquaintances. This is a permission-based mechanism. To connect to a known person you need to send a friend request. Once that request is accepted, you start getting updates of that person on the news feed or you can check them on a connected person’s timeline. On the other hand, Facebook Brand pages are not having any such request mechanism; there is a like button for the page. You click this button and you start following the brand or business on Facebook.
If you are considering Facebook Marketing as an important element in your marketing mix, then you would be more interested in promotion and analytics. But these features are not available in the personal profile. Only Facebook Brand Pages are equipped with promotion, analytics, and other marketing tools. With analytics data on hand, you can plan your Facebook Advertising Strategy for a better positive impact. As a marketer, you can reach the right audience and fulfill your objectives through Facebook Brand Page.
Facebook Personal Profiles are having a limit of 5000 friends! I hope your brand is having goals and potential of reaching many folds of this limit. Well, for that you need to use Facebook Page instead of Facebook Profile.
Further, using Personal Profile for marketing purpose violates Facebook Terms of Service. As a result, your profile can be deleted from this platform. I am sure, you don’t want to shut down after investing time, energy and money in getting your brand popular.
Insufficient information on page
Let’s assume you are using a brand, but is it covering enough information about you? Once a visitor has landed on your Facebook Page, don’t you think he will explore a little more about your brand or business? But still, I see many Facebook Pages which haven’t completed about section, not specified category and not included address, phone number, email address, website or working hours. With such insufficient information, how can one expect a good result from their Facebook Marketing efforts?
Dead presence not good for Facebook Marketing
Let’s consider you have given sufficient information on your brand page. But, many Facebook Page owners think the word will dig a path to their Facebook page automatically! Just having presence by way of the Facebook Business page is not sufficient. How will the world know you are present on Facebook?
Link your page to your website and other social media. Include the hyperlink in your email signature. Post updates on regular basis. Make your presence visible to the right target audience using Facebook Advertising platform. These are some of the ways which should be a part of your entire Digital Marketing Strategy.
Being too pushy about your product and services
Do you like a potato? How about having a potato for breakfast, lunch, brunch, and dinner for an entire month? You may start disliking potato over a period of time, right?
Well, that’s also true for your Facebook Brand Page followers, your fans. Do you think they will appreciate your daily post which only talks about your product or service? I don’t think so. Such posts reduce interest among fans gradually. So, don’t flood your timeline with messages which only talks good about your product and services. There can be a creative way of communicating the same thing which engages your fans. Think about that if you are serious about your Facebook Marketing efforts.
Not using username for your Facebook Page
Is your Facebook Page identified with a weird string of numeric? There you have not claimed your username. That increases the difficulty of finding your brand on Facebook platform. Consider this www.facebook.com/example-Abc-154548798215432 vs www.facebook.com/ExampleAbc which one of these two you tend to remember and search easily on Facebook? The answer is later one. Yes, because it uses the username. So, claim your username today its extremely important part of Facebook Marketing.
Conclusion
Do not user personal profile for Facebook Marketing. Use Facebook Business page with sufficient information and update the page with relevant and engaging content on a regular basis. Claim your username and link page presence on the website and various social media. Have a happy Facebook Marketing.
If you need professional help in Facebook Marketing contact Crowd Multiplier.
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